Dear fellow researcher at Stockholm University,


 We are contacting you to inform you that we can help you as an researcher if you are considering developing a new business idea.

The area of sustainability has become increasingly important, both in society but also in the academic world. At Stockholm University sustainability is a focus area and we want to encourage you with an entrepreneurial mindset to develop new sustainable business ideas.

In addition, we also want to inform you about the SU Business Model Cup. This competition was launched in 2017 and it is a annual competition in sustainable business models.

It is open to you as a researcher at Stockholm University. Our goal is to make it possible for you as a researcher at Stockholm University to develop your skills as an entrepreneur.

The SU Business Model Cup is held every semester. Get in touch if you want to know more about how we can help develop your entrepreneurial mindset or if you want to participate in the next competition.

For more information look at our presentation of the SU Business Model Cup at



You can also phone or mail me directly if you have any questions, Dr Tony Apéria at +46 70 775 29 17 or email me,



Tony Apéria

Brand, Reputation and Sustainability

Founder SU Business Model Cup

Linkedin Tony Apéria, Dr


Stockholm Business School

Stockholm University



Mobile: +46 70 775 29 17